Gustavo López
Executive VP, Brand Partnerships, Business Development and Digital, Universal Music Latin Entertainment
Website: Universalmusica.com
Latin Deal Driver

After presiding over regional Mexican powerhouse Fonovisa/Disa, Gustavo López, 39, now heads new areas of business for Universal Music Latin Entertainment, the country's biggest Latin music label, with responsibility for Mexico, the U.S. Latin market and Central America.

At a time when the Latin industry is in deep reinvention mode, López is in charge of generating new partnerships, expanding the digital marketplace and overseeing the management and 360 deals UMLE has with roughly half of its roster. With a broad range of expertise--López previously headed Universal's Latin distribution department--he not only organized all active deals under a single department but has focused on generating new revenue streams for a changing demographic, including the more bilingual Latino.

Growth areas include custom download deals-like one with Sears in Puerto Rico celebrating the company's 75th anniversary-and non-recording activity with UMLE's 360-deal artists. "We've grown the business by entering categories we weren't in before," López says. Pivotal to López's professional development, he says, was launching and heading Machete, the first Latin urban label under a major, when he was only 33 years old.

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