Eric Wong
Executive VP of Marketing, Island Def Jam Music Group; Founder, Eric Wong Management
Website: islanddefjam.com
Twitter: @thisiswong
Marketing Mind

Two decades after landing his first music industry internship as a 16-year-old high school junior at WEA Distribution, Eric Wong, 36, has become the marketing mind for some of the biggest stars in the world while establishing his own brand of artist management.

After joining Island Def Jam in 1999, Wong left to work for Atlantic Records as the label's senior VP of marketing -- and chief marketing officer of Bad Boy Records -- in 2006. Earlier this year, however, he returned to the Island Def Jam Music Group as executive VP of marketing, where he has guided recent marketing of albums by Rihanna and Jay-Z & Kanye West while also overseeing the digital, creative and artist development departments.

"I have a history with a lot of the artists that I worked with during my initial run here," Wong says, "and it's great to be back with executives and artists that I know and love." Next up for Wong is the rollout of new projects from the Killers, Mariah Carey and Bon Jovi, as well as the continued growth of Eric Wong Management, the company he started in 2009 that currently boasts artists like Wynter Gordon and Ryan Star on its roster.

« PREVIOUS: Tom Windish | NEXT: John Zarling »

RETURN TO 40 Under 40 INDEX


BUY SINGLE ISSUES OF BILLBOARD MAGAZINE HERE
cover

subscribe
SUBSCRIBE TO BILLBOARD HERE