John Zarling
VP of Promotion and Media Strategy, Big Machine Label Group
Website: bigmachinelabelgroup.com
Twitter: @bigmachine
Promotion With Imagination

The Big Machine Label Group is one of the fastest-rising companies in the music industry, and one of the biggest reasons for that ascent is John Zarling, 33. With the company since its start in 2005, he has helped further the careers of Taylor Swift, Rascal Flatts and the Band Perry.

An executive with ideas as fresh and hip as his boss, Scott Borchetta, Zarling knows how to set himself (and his artists) apart from the pack. He has spearheaded such promotional undertakings as Jack Ingram's 2009 Guinness World Record mission for the most interviews in 24 hours and Martina McBride's cross-country train ride to kick off her Eleven release last fall.

Previously Zarling spent six years at Universal Music Group Nashville, where he delivered numerous hits for artists including Shania Twain, George Strait and Toby Keith. "I'm so blessed to work beside so many great people," Zarling says. "It's been a wonderful journey thus far, and to be recognized in this way is such an honor."

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