BERLIN - The German music market, the world's third largest in 2011 according to the IFPI, is finally catching up to the digital era, according to a new study presented by the German music association BVMI (Bundesverband Musikindustrie) together with the German book trade association and the German Federation against Copyright Theft (GVU) that examined Germany digital media consumption last year.
In 2011, 22.1 million Germans consumed digital music (18.4 million), film (7.1 million) and TV (9.7 million) representing an 11-percent increase over the previous year (the study allowed for multiple answers). Despite physical sales dominating 83.4 % of total music revenues of 1.67 billion euros (about $2.1 billion), there are now over 70 legal download and streaming services available in Germany.
The survey showed that 81% of Germans are satisfied with Germany's online-music offerings. According to the BVMI, 247 million euros was made from digital music in 2011 - an increase of 21.2 %. Every fifth euro from German music sales is now made from the digital market.
7.9 million, or 54% of those polled, indicated their preference for video streaming platforms such as YouTube, My Space or Tape TV. This was followed by 22% who use online radio sites, 10% who go to artist sites and 7% who use audio-streaming platforms such as Simfy and Spotify.
Frank Briegmann, President Universal Music Deutschland, and a member of the BVMI-board issued a statement on the survey: "The growth of the digital market is something we are very happy about," he said. "It just about compensates for the decline in the physical market. In order to achieve a long term reversal of this trend and to return to positive growth rigorous action against copyright violators. That is the only way artists will be paid fairly for the use of their work in the future."
According to the study, three of every four Germans believed it is appropriate to fine people who offer copyrighted content online without permission. And more than half the population (53 percent) endorsed the imposition of fines on people who illegally download.
The German market research institute Gesellschaft für Konsumforschung (GFK) in Nuremberg, which conducted the study, surveyed 10,000 people in Feb. and May 2012 representing 63.6 million Germans aged 10 and older.