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mcgraw MTV, TROJAN TEAM UP FOR FIRST VMA SPONSORSHIP FEATURING LMFAO'S SKYBLU: In a first for the sexual health category, MTV is teaming up with Trojan condoms for a multi-platform sponsorship of the Video Music Awards pre-show, which airs Thursday Sept. 6. The promotion will support the launch of Trojan Charged, a new product that debuted this spring with the tag line "orgiastic pleasure."

universal CRICKET WIRELESS MAKES MUVE MUSIC AVAILABLE ON ALL NEW ANDROID PLANS: Muve Music by Cricket Wireless has quietly become the second-biggest subscription service in the U.S. Soon, it will be the biggest in the country. On Wednesday, prepaid mobile carrier Cricket announced its Muve Music subscription service will be included in all new Android plans -- at no extra cost -- starting Sept. 2.

German media conglomerate Bertelsmann, which owns several music publishing catalogs as well as Freemantle Media, producer of "American Idol" and "The X Factor", has completed a corporate reorganization. Now known as Bertelsmann SE & Co. KGaA, analysts suggest that Bertelsmann may be positioning for an IPO that would provide the company more capital to pursue growth strategies.

JOHN MALONE'S LIBERTY MEDIA RAISES SIRIUM XM STAKE TO 48.8%: S atellite radio firm Sirius XM reported in a regulatory filing late Tuesday that Liberty bought additional stock to take its ownership from 48.1 percent to 48.8 percent. Earlier this month, Liberty filed a second application with the FCC asking the agency for approval to take full control of Sirius and signaled it could replace Sirius CEO Mel Karmazin, whose contract expires at the end of the year.

REALNETWORKS TO LAY OFF 160 IN 'STREAMLINING' EFFORT: RealNetworks plans to cut 160 jobs -- 14 percent of its workforce -- in an effort to reduce operating expenses according to media reports. The move was part of a plan to reduce costs by $45 million, according to a company-wide email sent by recently returned CEO Rob Glaser. Near the close of the email, he writes, "...I thought there was a pretty high likelihood that there would be a day like today. I knew it would suck for everyone, and indeed it does."

GOOGLE DMCA TAKEDOWN REQUESTS DOUBLE IN A MONTH :The number of DMCA takedown requests sent to Google has doubled in the past month - reaching almost 1.5 million URLs per week. The figure comes from Google's transparency report. Over the four-week period just gone, Google received takedown requests from copyright holders and anti-piracy bodies to remove 5.7 million URLs from its search results in total.
Music Week

GLOBAL DIGITAL MUSIC INDUSTRY TO WITNESS 15% GROWTH: The global digital music market is expected to grow at 15 percent annually, reaching nearly $22.5 billion by 2017, according to global analyst firm, Ovum. Revenue is being boosted by subscription services, predicted to show a strong compound annual growth rate (CAGR) of 46 percent, much of it on the back of bundling partnerships with service providers.
Fresh Business Thinking

AMAZON RESEARCHERS SAY PINTEREST DOESN'T GENERATE A LOT OF SALES: Will Young, director of Zappos Labs, told Bloomberg that Pinterest users are far more likely to share a purchase than Twitter or Facebook users-but that shared items generate far less revenue than Twitter or Facebook. This is a big problem for Pinterest, because the whole idea of the site is that it's supposed to be better at monetizing social activity than Twitter or Facebook.
Business Insider