Billboard announced today the appointment of Yinka Adegoke as Deputy Editor, effective September 17. In this role, Adegoke will be responsible for driving the business editorial coverage for Billboard Magazine, the Billboard Bulletin e-newsletter, and, and creating content for Billboard's industry-leading conferences. He will be based in New York and will report to Bill Werde, Billboard's Editorial Director, and Joe Levy, Editor of Billboard Magazine.

"Yinka is one of the top entertainment business journalists and thinkers in the industry today," said Werde. "I'm thrilled to bring him on to lead Billboard's world-class team of reporters. The hire of Yinka shows yet again that Billboard is a brand that invests in talent to serve our readers."

For the past six and a half years Yinka has worked as Reuters' senior media correspondent in their New York office covering the media business, breaking major stories and writing in-depth financial analysis on the TV industry, music business, digital media and everything in between.

Before moving to New York he was an editor at New Media Age in London where he covered the early days of the digital media revolution. Yinka started his career at Music Week in London and has written for publications including Music Business International, The Guardian and The Financial Times.

"I feel both lucky and blessed to be leaving a world class institution in journalism to join the global leader in music journalism," said Adegoke. "I've covered the transformation of the music industry for 15 years and look forward to working with the great journalists at Billboard to tell many more important stories about this rapidly-evolving fascinating business."