Will.i.am uses unique single debut to drive education initiative, science and technology awareness.

NASA's Curiosity rover wasn't the only presence on Mars this week. To premiere his latest single, "Reach for the Stars (Mars Edition)," Black Eyed Peas frontman Will.i.am partnered with NASA to beam the orchestra-laced track to the rover while it traveled to the Red Planet. Upon landing, Curiosity transmitted the song back to the Jet Propulsion Laboratory in La Canada Flintridge, Calif., where Will.i.am debuted the cut for NASA officials, JPL personnel, VIP attendees and 53 students from his hometown of Boyle Heights, Calif.

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By OutBrain