Arenas Are Where Content Is King
By Ray Waddell
Arenas are challenged to have skin in the game in a competitve booking climate.
If there's one primary objective for the modern-day arena manager, it's to keep the lights on.
Dark nights are a bummer. Content is king, and, frankly, there are more markets with first-rate arenas than there are quality tours to fill them. Today's booking environment is competitive, and arenas have to be proactive these days to book ticket-selling events, particularly outside of the top 40 markets.
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