Morning Fix: Bankers Big Winners in EMI-UMG Deal; SEO B.S.; VMAs Relevance; Matchbox 20 Aim For No. 1
Morning Fix: Bankers Big Winners in EMI-UMG Deal; SEO B.S.; VMAs Relevance; Matchbox 20 Aim For No. 1


Head HERE to subscribe to Billboard's free music-business newsletters.

trees
MATCHBOX TWENTY AIMING FOR FIRST NO. 1 ALBUM ON NEXT WEEK'S BILLBOARD 200: Watch for Matchbox Twenty to nab its first No. 1 on the Billboard 200 next week. Also headed for a high entry next week is Imagine Dragons' debut studio album, "Night Visions," and Christian artist Lecrae's "Gravity."
Billboard.biz

bizmat
BUSINESS MATTERS: HOW TO DETECT SEARCH ENGINE-OPTIMIZED, BULLSH*T HEADLINES
In the age of online news,
headlines tend to be optimized for maximum traffic from search engines. Keywords, such as Apple or iPhone, are used in the headlines based on the likelihood the article will gain traffic from search engines and services such as Google News alerts. As a result, bad headlines often misrepresent reality. Here are a few telltale signs ...
Billboard.biz


BANKERS; BIG WINNERS IN UMG-EMI DEAL
; It would seem bankers and lawyers - not music industry suits - who will be singing loudest once EMI is broken up for good. If, as expected, the EU clears the UMG-EMI deal, with rather hefty concessions, Vivendi/UMG will not necessarily be the big winner - but Citigroup as the bank will recover all of the money it lent Terra Firma's Guy Hands to buy EMI. There is one consolation in having to sell more than expected: Vivendi's net outlay will be smaller -- which is important when you have to write $1.9 billion check next week.
Financial Times

VIDEO MUSIC AWARDS ON MTV FIGHT FOR RELEVANCY: On the surface, the VMAs are thriving. Last year's broadcast was the No. 1 in its time slot. But just as MTV's arrival in the early 1980s permanently changed how popular music, YouTube and social-networking platforms are reinventing how music is experienced, which could spell trouble for the VMAs over the long run. So the award show's producers and presenters have become adept at keeping ratings high and the Twitterati in a vicarious lather with new bits of carefully choreographed outrageousness.
LA Times



DR. DRE, DIDDY, JAY-Z TOP FORBES' 'HIP-HOP CASH KINGS' LIST:
After creating some of the most classic albums hip-hop fans have ever heard, Dr. Dre shifted tactics and tackled exactly how those fans heard them, and his efforts (i.e. $110 million in 2011 earnings) have landed him on top of Forbes' list of top hip-hop cash kings. See the full list here.
Billboard.biz


SPOTIFY PROFITS FROM SUBSCRIBERS, BUT LOSE MORE LURING THEM (REPORT): Enders Analysis
, a British research firm published a report that looked more closely at Spotify's potential path to profit. On the one hand, the Enders report noted, Spotify generates a healthy return selling monthly subscriptions. On the other, it loses large amounts of money using free music as a marketing tool to attract those paying subscribers. The challenge for Spotify is how to build its subscriber rolls without giving away too much of what the report calls "expensive free music."
New York Times


BRANDS HIRING YOUTUBE CELEBRITIES TO PITCH PRODUCTS:
Brands are seeing the value in YouTube channels, and implementing creative tactics to integrate their messages and products within the programs themselves. That is, like traditional product placement, YouTube personalities directly engage with the brand or product during their videos, exposing the brand to the YouTube celebrity's expansive audience. Check out AARP's recently posted Grandparents' Day-themed video reply to this s ummer's breakout song, "Call Me Maybe."
Business Insider


HMV SHUTS BIRMINGHAM STORE AND EIGHT OTHERS:
Nine HMV stores shut their doors for the last time on Sunday - including the music and DVD retailer's Birmingham High Street branch. HMV pointed out that the shops that closed were ones situated near to other stores. The retailer looks to develop its multi-channel offering to customers with the roll out of 'multi-channel cafés' offering free Wi-Fi and charging points as well as products and services.
Music Week



STEVE RIFKIND SIGNS DEAL TO HELP PROMOTE NEW AMERICAN BASKETBALL LEAGUE
Steve Rifkind, the label head who founded Loud Records before selling it to Sony and creating SRC Records, has signed a partnership deal with the brand new American Basketball League, the U.S.'s first professional league with international FIBA rules.
Billboard.biz

Questions? Comments? Let us know: @billboardbiz

Print