The five fathers hailing from Utah who make up YouTube stars The Piano Guys have signed with Sony Masterworks and will release their self-titled debut album on October 2.
"Sony Masterworks is going to be able to take our music to more places that we could have ever taken it, and we're really excited about that," said Piano Guys cellist Steven Sharp Nelson in a YouTube video where the group announced the news to their 750,000-plus subscribers.
The Piano Guys' online fanbase has led to a wide array of Billboard chart success. They've earned No. 1 New Age Digital chart debuts for "Peponi (Paradise)," "Beethoven's 5 Secrets," "Bourne Vivaldi," "Rockelbel's Canon (After Pachelbel's Canon In D)," and for their cover of One Direction's "What Makes You Beautiful" that has over 7 million YouTube views to date. Their only album to date, "Hit Volume 1," peaked at No. 7 on Classical Albums.
Nearly all of their songs has an accompanying video, often featuring The Piano Guys themselves putting a quirky and often humorous visual twists on the songs. "Cello Wars" for an example, a medley of popular identifiable hooks from the Star Wars series, shows the guys dressed up as Jedis and their bows animated to be lightsabers. The videos have led to a YouTube following bigger than Kanye West and Jennifer Lopez, allowing The Piano Guys to regularly chart on Billboard's Social 50 chart which ranks artists according to weekly online and social media activity.
PBS will air a dedicated TV special, filmed at the Red Butte Garden Amphitheatre in Utah, in early 2013.