Tr3s Names Maria Badillo Vice President of Programming and Production
Tr3s Names Maria Badillo Vice President of Programming and Production

José Tillán, the GM & EVP of MTV's U.S. Latin channel-Tr3s: MTV, Música y Más-is leaving the company, citing personal reasons. Tillán's role will be taken over by Fernando Gastón, the current SVP of Content & Creative for MTV, VH1 and Comedy Central Latin America. Gastón will expand his responsibilities to also become brand manager for Tr3s, overseeing music-based channels in both the United States And Latin America.

In turn, Federico Cuervo, currently VP of Programming and Production for MTV, VH1 and Comedy Central Latin America, will replace Gastón as Brand Manager of Comedy Central Latin America. Both will report into Sofia Ioannou, Managing Director of VIMN The Americas.

Tillán was a fixture in the MTV Latin realm for 15 years, and as VP of creative content and music for MTV and VH1 Latin America, he spearheaded MTV Latin America's "Unplugged" series, winning Latin Grammys for the "Ricky Martin Unplugged" and "Julieta Venegas Unplugged."

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After moving to TR3s in May 2009, Tillán also continued producing the "Unplugged" series, delivering sets by Los Tigres del Norte and, most recently, Juanes.

His departure was prompted by purely personal and family reasons, he told Billboard.

"It's been a great journey and I am very happy with my decision," said Tillán, whose last day at the company will be September 28. "I'm looking forward to taking some time off and my next adventure."

"I've been privileged to work with Jose across multiple brands," said Ioannou in a statement. "He has provided valuable insight and contributions, and I'm extremely grateful for the leadership he has brought to the company over the years. We're sad to see him go but wish him and his family the very best in this exciting new phase of their lives."

On his end, Gastón joined VIMN in 2009 to reinvigorate MTV Latin America's content strategy, helping the network achieve double-digit growth within the year. Among other projects, Gastón diversified VH1 Brazil's programming slate and spearheaded the launch of Comedy Central in Latin America in February.

Now, he will continue to oversee Latin American operations and programming, which are very different from the bilingual, bicultural Tr3s, which is specifically designed for the young U.S. Latin viewer.

"Now more than ever, the Hispanic consumer is at the epicenter of everything we do and delivering hit content and introducing new formats will be the key to our future," said Gaston.

"With his proven track record, unique ability to zero in on the audience, and his passion for making great television, we're confident [Fernando] will lead Tr3s into the next phase of our growth," said Ioannou. "Federico's broad experience will be a tremendous asset to Comedy Central as we continue to deepen viewer engagement and expand our market share in Latin America," she added.

Questions? Comments? Let us know: @billboardbiz

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