Buildings are 'ultimate buyers' in agents' view.

From the booking agent's perspective, the more talent buyers in the game, the better-as long as they're good buyers who have a wealth of marketing tools and won't disappear if a date goes south. Given their databases, familiarity with the marketplace and customer knowledge, concert venues have extremely effective marketing clout, if they know how to use it. And they can't disappear.

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By OutBrain