Pitbull takes on spokesman role for MAXD audio

Pitbull has become a spokesman for MAXD High Definition Audio, which is set to release a mobile app later this year. The rapper will endorse the company's audio technology, which covers mobile services, audio books, games, movies, music and TV. Pitbull's branded mobile projects will be integrated into future concerts and recordings. Company officials say Pitbull's international appeal is in line with their products, which use cutting-edge technology. MAXD converts audio files to high-definition quality while reducing their size. -Justino Aguila

Muniz joins Evenpro Group, XYZ Live as President

Latin American concert promoter Jose Muniz has joined Evenpro Group and XYZ Live as president. Evenpro, which has equity in the Brazil-based XYZ Live, has offices in Florida, California and throughout Latin America. He'll be based in Orlando, Fla., and divide his time between Brazil and Latin America. A former senior VP at Time for Fun, Muniz started his career as a promoter in Brazil in 1983 with Metal Productions. He has also worked on tours for Pearl Jam, Rush and Aerosmith, among other acts. - JA

Prince Royce to be face of Post foods' 'Positive Mix'

Post Foods has tapped Prince Royce to be the face of its U.S. "Positive Mix" campaign, which will feature the singer/songwriter on bilingual specially marked boxes of Honey Bunches of Oats. Tied to Post's sponsorship of the Latin Grammy Awards and its Street Parties, the campaign will allow 10,000 consumers to win music downloads and automatically enter to win a flyaway package to celebrate New Year's Eve in New York and attend a meet-and-greet with Royce. The crooner recently kicked off his Phase II tour and will play more than 25 U.S. cities before wrapping in San Francisco on Nov. 30. -Leila Cobo