Alternative Distribution Alliance has picked up some new distribution clients and hired a new senior executive.
The company is on an upswing after seeing its U.S. album plus track-equivalent market share drop from 4.43% at the end of 2010 to 4.09% at the end of 2011, to 3.54% in the middle of this year. In the third quarter the company's market share grew to 4.62%, to produce a year-to-date market share of 3.88%.
In other moves, the merger of ADA and the Warner Music Group's Independent Label Group into one company has allowed it to offer a range of deals, which helped the company to sign two acts in separate deals. For the hip-hop duo of Macklemore & Ryan Lewis, ADA are supplying distribution and synch licensing services; and for Blue Sky Riders-comprised of Kenny Loggins, Georgia Middleman, and Gary Burr-it will distribute its forthcoming album, "Finally Home," set for release on Jan. 22, 2013. Macklemore & Ryan Lewis debut at No. 2 for the Billboard 200 this week, scanning 78,000 units, to give ADA 10 albums on that chart this week and a weekly market share of 5.7%.
ADA has also signed a distribution deal with Tender Loving Empire, the Portland, Ore.-based label with a roster that includes Typhoon, Y La Bamba, Loch Lomond, Radiation City, Finn Riggins, and Boy Eats Drum Machine. The label recently signed art-pop trio Brainstorm, which will release its second album, "Heat Wave," later this year; and will release another album in its compilation series: "Friends and Friends of Friends Volume 5," in November.
"With an impressively eclectic roster of groundbreaking artists, Tender Loving Empire is a major force in the vibrant Portland music scene," ADA president David Orleans said in a statement. "Signing this company is a great example of our aggressive pursuit of new partners, and our determination to provide extraordinary services to the best of the independent community."
Finally, the company has bolstered its staff: by hiring Dave Stein as VP of business & legal Affairs. Stein will report to Ariel Taitz, SVP of strategy and development for WEA and ADA, and Orleans.
Stein, who graduated from Fordham University School of Law, previously owned and operated a private practice specializing in entertainment law and represented a variety of clients including Century Media Records, Equal Vision Records, Doghouse Records, Portugal. The Man, Taking Back Sunday, Hatebreed, and Hot Water Music, according to the announcement.