Rara, an on-demand subscription music company based in the U.K., has launched its service on Apple's iPad and iPhones, as well devices running Microsoft's Windows 8 operating system.
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The 11-month-old startup also announced new licensing deals with Merlin, InGrooves Fontana, the Orchard, Believe Digital and VidZone Digital Media that expand its catalog to 18 million tracks, up from 10 million.
In addition, Rara reached an agreement with computer maker Lenovo to pre-install its application on its laptops, desktops and Android tablets.
The company is also intent on expanding its geographic reach -- adding seven countries to its list of markets, including Brazil, Mexico, Hong Kong, Taiwan, Malaysia, South Africa and Portugal.
While Rara does not have a free, albeit limited, tier similar to Spotify or Xbox Music, it offers a three-month "introductory" rate before the regular monthly fees begin to kick in.
In the U.S., the first three months of access on computers is 99 cents per month, and $4.99 a month thereafter. Access from mobile devices, which regularly costs $9.99 a month, start at $1.99 a month for the first three months.
The company declined to release its subscriber numbers.