Broken Bow, RED Distribution Form Red Bow Records, Sign Joe Nichols
Broken Bow, RED Distribution Form Red Bow Records, Sign Joe Nichols

Broken Bow Records - home to Jason Aldean, Thompson Square and others - and RED Distribution today announced a new label called Red Bow. The new imprint's first signings are ACM/CMA award-winner Joe Nichols and 17-year-old singer Rachel Farley, who recently opened Aldean's recent "My Kinda Party Tour."

The new label will be based on Nashville's Music Row and BBR Music Group will "take the lead in all creative and promotional endeavors," according to a press release announcing the label. BBR Music Group and RED Distribution (a division of Sony) first joined forces in May 2002 when RED became the country indie's official distributor.

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"We could have done this ourselves; however, we have a longstanding, trusted friendship and professional relationship with RED Distribution and RED President Bob Morelli," said BBR president/CEO Benny Brown in the statement. "This new venture was a great way to further that relationship, which expands both our business models."

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"Benny is a Nashville visionary and we are excited to be partnering with an executive of his tremendous talents and accomplishments on this new venture," said RED president Bob Morelli.

Among the staffers named for the new label are VP of promotion Renee Leymon, previously with Arista, Lyric Street, New Revolution and others; national director of promotion Shelley Hargis (Stoney Creek, Broken Bow, Midas, Epic Nashville); and west coast manager of promotion Kendra Whitehead (most recently in real estate with Century 21). Additional staff and artist announcements regarding the new label will be forthcoming.