There are multiple ways you can donate to Hurricane Sandy relief efforts:
As it did in the wake of the Haiti earthquake and the tsunami in Japan, iTunes has launched an easy-to-use donation page (just look for the Red Cross logo on the iTunes store's homepage). 100 percent of the donation will go to the Red Cross relief effort, and you will receive a confirmation e-mail after the transaction.
MusiCares announced Friday the establishment of a fund to support members of the music community affected by the hurricane. The MusiCares Hurricane Sandy Relief Fund has been set up so music people in crisis can quickly get help. Assistance includes basic living expenses such as shelter, food, utilities, and transportation; medical expenses including doctor, dentist and hospital bills, and medications; clothing; instrument and recording equipment replacement; relocation costs; home repairs; debris removal; and more. Music people seeking assistance and individuals interested in supporting MusiCares' relief efforts should visit www.musicares.org, where they can find a downloadable application, toll-free contact numbers, a list of other resources, and a donation link.
eBay also has a special page for Sandy-relief donations, with three options: Purchasing a product with a blue ribbon on it means that a percentage of the proceeds from that product go to hurricane relief, and indicates which organization will receive the money. There are also options for donating directly through PayPal, or selling a product and donating a percentage of the proceeds to an organization supporting hurricane relief.
NBC will be airing a special benefit concert Friday night at 8 p.m. featuring Bruce Springsteen, Jon Bon Jovi, Billy Joel and others on Friday night that will have donation opportunities throughout.
The most direct route might be donating $10 to the Red Cross by texting 90999, or via its website.
Finally, FEMA has set up a page with solid advice on how to donate and volunteer so that your efforts are maximized.