Pepsi looks to Latin music for Super Bowl
Pepsi will target the Latin market during the 2013 Super Bowl with music partnerships including a concert with Univision. The Fan Jam Concert takes place Feb. 1 and will feature such acts as reggaetÃ³n rapper Don Omar and regional Mexican singer/songwriter Larry Hernandez. Pepsi is also sponsoring Tazon Latino, a flag football game featuring NFL alumni and other celebrities.
juanes, Guerra to play Âbenefit for sandy victims
Juanes and Juan Luis Guerra are doing their part to support those affected by Hurricane Sandy by hosting a concert at the Barclays Center in Brooklyn on Nov. 24. Proceeds will be donated to the American Red Cross as it continues providing assistance to victims of the disaster. "With so many people from these regions now facing immense hardships, we want to show our deep appreciation by utilizing our music to both raise spirits and more importantly, raise much-needed funds to help them through these times of great need," the duo said in a joint statement. Goya, the show's presenting sponsor, donated 300,000 pounds of product.
Latin Songwriters Hall of Fame to launch
In a move to honor some of music's best composers, a group of veteran industry professionals has created the Latin Songwriters Hall of Fame. The Miami-based nonprofit, led by award-winning producer/songwriters Desmond Child and Rudy Perez, will announce 24 nominees on Nov. 27. Five will be inducted on April 23 during the same week as the Billboard Latin Music Conference & Awards in Miami. The executive board of directors includes producers Sergio George and Emilio Estefan Jr., while the board of directors includes producer/songwriter Jellybean Benitez and artist Willy Chirino.