It's been a busy few days for Latin radio in the U.S., with a key station changing formats and key executives leaving and taking posts.
On the station front, Univision's 92.7 FM (WQBU-FM) in New York flipped from regional Mexican La Que Buena in New York to Caribbean Mami 92.7 (and yes -- that is "Mami," as in "Babe," as opposed to Miami). The new format is mostly geared toward Dominican listeners, with an emphasis on bachata and merengue by the likes of Juan Luis Guerra, Milly Quezada and Romeo Santos. WQBU was the only regional Mexican FM station in New York and the fifth-rated Spanish language station in the market, according to Arbitron's October numbers, behind the other Spanish language FMs in the market.
On the programming end, two Spanish radio veterans have found new homes.
Pio Ferro, the former VP of Hispanic Programming for CBS Radio, has joined WPOW Miami-the rhythmic Top 40 station-as its PD. The new post is a coming home for Ferro, who started in radio at WXDJ in Miami, where he first met radio veteran Bill Tanner who has been a consultant at WPOW since last year, helping the station find its new PD. Tanner has a long career in Spanish-language radio, including in SBS and, prior to that, Heftel and Hispanic Broadcasting Corporation, the precursors to today's Univision Radio.
Ferro and Tanner worked together many years ago at KLVE in Los Angeles.
Like other Power stations, Power 96 plays rhythmic hits, but, being in Miami, that playlist includes the occasional Latin track.
By coming to WPOW, Ferro left vacant his CBS Radio post, which now has been filled by Jimmy "JD" Gonzalez, the former SVP of programming at Univision Radio.
Gonzalez will also program Spanish CHR Mega 107.5 (KMVK-FM) in Dallas. Gonzalez, who spent eight years at Univision overseeing the entire network's programming will now oversee CBS' Spanish language stations in Dallas, Houston, Washington and Tampa. Gonzalez left Univision earlier this year.