Video: Deadmau5 Q&A, Part 2: Album Sales and Why 'Scenes Aren't Too Important to Me'
Video: Deadmau5 Q&A, Part 2: Album Sales and Why 'Scenes Aren't Too Important to Me'

During Deadmau5's keynote Q&A at Billboard's FutureSound Conference in San Francisco, he discussed the differences between album sales and touring in terms of revenue streams, his thoughts on the EDM 'scene,' and on his branding opportunities with "Gossip Girl" and at the MTV Video Music Awards.

Video: Deadmau5 Talks Health of EDM As 'Event-Driven Marketing;' Says 'Not Many People Are Forward-Thinking'

As for his most recent album Album Title Goes Here -- and its higher chart number on Billboard's streaming charts than on the album sales charts -- Deadmau5 (aka Joel Zimmerman) didn't have a problem with it, as he focuses more of his time and receives more of his money from touring.

"Awareness is key in event-driven marketing, especially when it comes time to sell the ticket," he said. "What are you gonna do, pirate me to the stage? Good luck with that."

Deadmau5 @FutureSound: EDM's Rise, 'Self-Fulfilling Hype' and the Branding Power of the Mouse Head

He also spoke on the EDM "scene" and whether he feels protective of it in any way. "Scenes don't evolve; they're there and then they're not," he said. "What do you, go down to the river and beat your clothes on a rock, and then you're gonna hate on me cause I use a washing machine? Scenes aren't too important to me."

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