Latin Music Booster
26In her second year at the helm of mun2, GM Diana Mogollón saw the bilingual network report its highest ratings and revenue in its 11-year history. "We've had double-digit growth [in ratings]," Mogollón says. The growth is key, because at a time when other major Latin networks are decreasing their music-centric content, mun2 is increasing its own.
| My Mentor: "Several of my bosses mentored me: Nelly Galán is one of them. [Galán is president of entertainment for Telemundo]. I worked with her many years, nine years, and being an entrepreneur I learned a lot from her. I also worked with a great boss, Melinda Fishman when I was at Lifetime Television many many years ago. [Fishman is former VP of development and production at Lifetime Television]. And now working with [Telemundo president] Emilio Romano and Jackie Hernandez [CEO of Telemundo Media]. I've been very lucky to have great bosses and great mentors who really respect the job that I do."
"If you were to go into a lab and dissect mun2, music and lifestyle are core to our brand and our success. Whether it's music programming or specials, we are doubling down on unique product." This includes season two of "I Love Jenni" (featuring Jenni Rivera) and the newly launched programs "Larrymania" (featuring Larry Hernandez) and "DUB Latino," a weekly magazine show hosted by norteño star Gerardo Ortiz. Production is also under way for another reality show with regional Mexican band Alerta Zero (featuring former members of Alacranes Musical), and there are plans to expand long-running programs "Reventón" and "18 and Over." "We've really found our groove over the last two-and-a-half years," Mogollón says. "The power of Hispanics is huge and no one else is linking music like we do."