Senior VP of sales, marketing and interactive, Big Machine Label Group
Taylor And More
Big Machine Label Group senior VP of sales, marketing and interactive Kelly Rich doesn't have to look far for an example of success under her watch. Taylor Swift's new album, Red, sold 1.2 million copies in its first week, according to Nielsen SoundScan. It was the biggest debut since 2002, making Swift the first artist in a decade to land back-to-back debut weeks of 1-million-plus sales.
| My Mentor: "There're so many, but I can't not say [Big Machine CEO/founder] Scott [Borchetta]. Scott's one of the hardest working people I know. He lives for this company and he breathes it every day. He works hard and expects it from his people. He would never ask someone to work harder than he is. He leads by example."
"What we were able to accomplish with Taylor was amazing and unforgettable," Rich says. As proud as she is of that, Rich says the label has a lot more to be excited to about, including the success of new duo Florida Georgia Line, the forthcoming sophomore release from the Band Perry, the signing of superstar Tim McGraw ("That alone is wonderful," she says), the rise of Brantley Gilbert and Rascal Flatts' latest album, Changed, which has sold 401,000 units. In addition to overseeing all of the sales and marketing of Big Machine artists, Rich leads the company's interactive and digital efforts, including social media. BMLG's Twitter followers, for the label and all its artists, have increased 104% from year to year, now totaling almost 23 million, led by Taylor Swift's fans.