Executive VP of Music and Talent, MTV
Across All Screens
The mtvU Woodie Awards relaunched in March as a live event during South by Southwest with a live stream of performances from Steve Aoki, Kimbra, Chiddy Bang and others. "That's a good example of how we have perfected connecting our music initiatives across our platforms and even on the ground," MTV executive VP of music and talent Amy Doyle says. "We went back to SXSW and expanded the Woodies to an expression across all our screens. Engaging artists to fans, bringing the fans behind the scenes, is something we try to provide in a way [that fans] never have before."
| My Mentor: "My Dad, Dave Doyle, has been the most influential mentor in my life. The values he instilled, and the advice he has given me over the years has shaped who I am and how I have approached my career."
Doyle's goal at MTV is to provide a music experience that cannot be achieved elsewhere and she feels the channel has "developed a lot of credibility as a crystal ball," citing early involvement with Walk the Moon, fun. and A$AP Rocky. "The millennials love all kinds of music, and what's exciting about that is their tastes can't be put into a single box. It's not like it used to be where we would cater to rock fans one way and hip-hop another. We don't have to limit the types of artists because they want to be introduced to everybody."