Producer/writer manager, Advanced Alternative Media
(Photo: Elizabeth Weinberg)
Supporting the Doctor
For Beka Tischker, clients take first priority. Joining Advanced Alternative Media as a manager for producers and writers almost two years ago, Tischker has supported the careers of Kool Kojak (Ke$ha's "Blow"), Emily Wright (Karmin's "Brokenhearted") and premier hitmaker Dr. Luke, recently landing him placements on One Direction's "Rock Me" and Cher Lloyd's latest single, "Oath" (featuring Becky G).
| My Mentor:"One of my dearest friends and mentors is songwriter and business woman Victoria Shaw. I have learned so much about being a strong and classy woman in this business from her. She's taught me how to trust my instincts and not back down, as well as how to have a balanced life and career.
"One of my other mentors was my first boss, Desmond Child. He's one of the best in the business, and taught me how to be a publisher and manager. Watching him interact with our writers, as well as how he interacted with artists, was very impactful on me. He saw something in me in those early days, and really nurtured me and taught me so much.
"Now, I am so fortunate to be able to learn and work with three people who I consider the best in the business: Dr. Luke, Andy Kipnes and Mark Beaven [co-founders of Advanced Alternative Media]."
Tischker came to AAM after nearly six years as head of A&R at Razor & Tie. At AAM she has signed songwriter Julie Frost (Madonna's "Masterpiece") and is working on establishing a presence for the company in Nashville, where she attended Belmont University. But Tischker says that despite her personal success, her focus always remains on her roster. "The goal is to really take my clients to the next level and bring in the next level of superstars in terms of signing those clients, identifying who's out there and who needs help, and bringing those guys into the family at AAM," she says. "It's about being honest. It sounds so simple, but it's about being honest and being straight-up with people."