theRE'S SOMETHING TELLING about the cover art to Rodeo, the debut bar-coded album by Houston rapper-producer Travis Scott. It's a plastic doll of Scott, rendered to accentuate his tattoos, his braids, his jewelry. But it's just a figurine, a soulless facsimile. Similarly, Rodeo vividly mimics the moods and movements of 2015 rap, but much of its beauty rings strangely hollow.

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