theRE'S SOMETHING TELLING about the cover art to Rodeo, the debut bar-coded album by Houston rapper-producer Travis Scott. It's a plastic doll of Scott, rendered to accentuate his tattoos, his braids, his jewelry. But it's just a figurine, a soulless facsimile. Similarly, Rodeo vividly mimics the moods and movements of 2015 rap, but much of its beauty rings strangely hollow.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In