SEINABO SEY

"PRETEND"

Virgin

There's an urgency to alt-R&B singer Sey's "Pretend," and it brings out a new power in the Swede's alto vocals, which were much tamer on this year's excellent Madeleine EP. A hefty punch for a normally subdued artist, "Pretend" makes Sey's eventual breakout look even more inevitable.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In