The man behind the lucrative Grateful Dead reunion concerts reveals how he got the band back together for their upcoming shows.

Peter shapiro -- co-­producer of The Grateful Dead's Fare Thee Well shows in Chicago and California, owner of the Brooklyn Bowl franchise and more -- isn't just a Deadhead. He dates the beginning of his career to a 1993 show in Chicago that inspired him to produce two ­documentaries on the group while still a film student at Northwestern University. After a brief stint as a filmmaker, Shapiro entered the live-music business as owner and operator of the jam-band mecca Wetlands in Lower Manhattan in 1996.

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