As the tech giant attempts to reshape the music industry -- again -- the majors shrug, the indies sneer and critics cry that it's simply too little, too late.

Almost a year after Apple's most contentious publicity play ever -- the iTunes giveaway of U2's Songs of Innocence in September 2014 -- the company didn't come away unscathed following its latest staged event at the June 8 Worldwide Developers Conference in San Francisco.

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