In 2007, Frankie J was the voice of a new generation. Bilingual and bicultural, he initially made a name for himself as the voice of cumbia/pop Latin group Kumbia Kings. But in 2008, Frankie J broke big as a solo act on Columbia with "The One," which has sold 912,000 copies in the United States, according to Nielsen SoundScan, and debuted at No. 3 on the Billboard 200. The album's lead single, "Obsession," an English-language cover of the Aventura track, rose to No. 3 on the Billboard Hot 100, propelled by Frankie J's wistful, entreating R&B stylings.