When New York-based "tropical grit pop" duo Ghost Beach was selected as the latest band to have its music featured in an online commercial for American Eagle Outfitters in January, the group had the opportunity to also be featured on the retailer's giant digital billboard in Times Square at the corner of 46th and Broadway. But rather than use the space to highlight the group's current single, "Miracle," or even feature a photo of its members, Ghost Beach wanted to shine a light on something entirely different--the debate surrounding music piracy.

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