Universal Music Group (UMG) has promoted David Ellner to the newly created position of executive VP for global digital initiatives. Based in UMG's New York headquarters, Ellner reports to the company's executive committee, which is chaired by UMG chairman/CEO Doug Morris.

In his new role, Ellner will further develop UMG's digital media business by identifying new digital-related business opportunities, fostering new service and product ventures, overseeing the company's portal and Web site activities, and directing new business partner relationships.

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