Ruuben van den Heuvel has been promoted to senior VP of digital & new business development for Sony BMG Asia. Mr. van den Heuvel will continue to be based in Hong Kong and report to Kelvin Wadsworth, executive VP and COO of Asia Region for Sony BMG Entertainment.

Most recently, van den Heuvel was VP of digital business for Sony BMG Asia, a role he held since 2004. Prior to Sony BMG, he was VP of music and artist relations at STAR Entertainment.

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