Newbury Comics senior buyer Carl Mello has been promoted to the role of director of media buying for the 27-store chain. Mello joined the Brighton, Mass.-based Newbury in 1993, working at that time in the warehouse.

Mello was upped to assistant buyer in 1997, and named a senior buyer in 2005. In his new role, he will oversee a staff of five for all CD/DVD purchasing for the company.

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