Madison Square Garden has appointed Peter Van Raalte to the newly created position of senior VP of merchandising and licensing. He will be based in New York and report to Steve Mills, president/COO of MSG Sports, and Jay Marciano, president of MSG Entertainment.

In his new role, Van Raalte will create business development strategies for such MSG properties as the New York Knicks, New York Liberty, and New York Rangers. He'll do the same for MSG Entertainment brands, including the Radio City Christmas Spectacular and Radio City Rockettes.

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