MTV Tr3s is bolstering its music programming strategy with the promotion of Jesus Lara to senior VP of music and talent and the hiring of Michael Galbe as the music and talent team's VP.

Lara helped launch MTV Tr3s and most previously served as VP of music marketing and talent/artist relations. He helped develop properties such as "Descubre y Download" and in his tenure at MTV developed international multi-platform campaigns around Franz Ferdinand and Shakira.

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