MTV Latin America has named Fernando Gastón VP of content for MTV and VH1 Argentina. The move follows the network's decentralization plan, having recently named top content executives in Mexico and Brazil.

In his new role, Gastón will develop local programming but will also work on pan-regional content. He will be based in Buenos Aires and will report to Paula Guerra, GM for MTV Networks Argentina, and José Tillán, senior VP of creative content and music for MTV and VH1 Latin America, who is based in Miami.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In