MTV Latin America has named Fernando Gastón VP of content for MTV and VH1 Argentina. The move follows the network's decentralization plan, having recently named top content executives in Mexico and Brazil.

In his new role, Gastón will develop local programming but will also work on pan-regional content. He will be based in Buenos Aires and will report to Paula Guerra, GM for MTV Networks Argentina, and José Tillán, senior VP of creative content and music for MTV and VH1 Latin America, who is based in Miami.

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