Nancy Tellet has joined MTV Tr3s as the bilingual channel's VP of research and consumer insights. In the newly-created position, Tellet will direct quantitative and qualitative analysis of the Latino youth market.

Based in New York, Tellet will report to MTV Tr3s GM Lucia Ballas-Traynor.

An advertising agency veteran with stints at J. Walter Thompson and Conill, Tellet was most recently VP and director of media and strategic planning at Hispanic ad agency Siboney USA.

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