HMV U.K. & Ireland has appointed Matt Button, formerly of automobile manufacturer Lexus, to the newly-created position of head of customer relationship marketing (CRM).

According to the company, Button’s key objectives in the new role will include the development of a “next-generation” CRM strategy in support of its online and retail sales that integrates its online operation with the company’s forthcoming customer rewards scheme.

He will report to London-based HMV marketing director, Graham Sim.

Subscribe to billboard biz to continue reading this article and thousands more. subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of articles and exclusive charts

Join now or Log In