Stephen K. Friedman, currently the GM of mtvU, has also been named GM of MTV. In his new role he'll report Van Toffler, president of MTV Networks Music/Logo/Films Group, and will be based in New York.

Friedman has served as GM and executive VP of mtvU since 2003. He will now also oversee the day-to-day operations, strategy and management of MTV and its platforms such as MTV.com, MTV2 and MTV Tr3s.

"Stephen is one of the most talented young executives in the industry," said Toffler.

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