Palm Inc has named Jon Rubinstein its CEO, hoping the former Apple executive will usher in a new era for a company seeking to revive its fortunes with a fresh smartphone launched last weekend.

Rubinstein, who was brought in as Palm's executive chairman when private equity firm Elevation Partners bought a stake in the company in 2007, played frontman for the new "Pre" phone, popping up at various industry conferences and touring retail outlets.

Rubinstein, 52, takes the helm on Friday (June 12), succeeding Ed Collig

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