Warner Music Group has promoted Jim Reid to a newly created role covering Europe-wide synchronization across the company's recorded music and publishing operations.

London-based Reid, previously head of film, television and advertising at Warner/Chappell Music U.K., takes on the job of SVP, Synchronization - Europe at Warner Music Group with immediate effect.

Reid will oversee pan-European synch licensing across Warner Music's recorded music repertoire and Warner/Chappell's publishing catalog.

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