MTV Networks International has named Philip Bourchier O’Ferral to the post of senior VP of digital media. He will oversee all MTV’s initiatives on all digital platforms worldwide. He previously focused on UK, Ireland, Australia and New Zealand. He reports to MTV Networks International president Robert Bakish in New York and MTV Networks UK TV executive VP Heather Jones in London. The promotion follows the departure of former executive VP of digital media Gideon Bierer, who left in January.