EMI Music has appointed Bertrand Bodson to the new role of SVP, global digital marketing, effective June 7. He will be based in London.

Bodson is a co-founder of social networking and viral marketing site Bragster.com, which was acquired by Guinness World Records in February 2010 as part of its online expansion plan.

Bodson previously launched and ran Amazon.com's DVD rental and subscription businesses in Europe.

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