Sony Music Entertainment has appointed the 28-year-old owner of a promotions company as the managing director of the RCA Label Group in the U.K.

Charlie Lycett is co-founder and owner of the Lucid Group, whose client roster includes JLS, Kylie Minogue, Nickelback, Massive Attack and George Michael. It covers promotion across radio, TV and online media.

Lycett will continue to oversee the Lucid Group after he takes up the RCA role in September.

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