Will handle sponsorships, endorsements.

Industry veteran Marcie Allen Cardwell has joined Creative Artists Agency's Nashville office as a consultant for sponsorships and endorsements.

Cardwell's debut project at CAA was closing StubHub as the presenting sponsor for the GAC Country Music Christmas Tour, which starts Nov. 30 in Wichita, Kan., and ends Dec. 21 in Roanoke Rapids, N.C. Julie Roberts, Deana Carter, Buddy Jewell, Blue County, and Steve Azar are on the bill.

Cardwell will represent CAA artists in their ongoing sponsorship and endorsement endeavors. She will continue to operate MAC Presents, her Nashville-based event marketing company.