Veteran producer and label executive James Stroud has launched an independent label, Stroudavarious Records, which will be distributed by Sony RED.

The former president of the Nashville division of Giant Records, Stroud headed DreamWorks Nashville when it launched in 1997. When Universal Music Group shuttered DreamWorks in 2005 after acquiring it in 2003, Stroud became co-CEO of UMG Nashville with Luke Lewis. Stroud left UMGN in early 2007.

Working with Alabama, Toby Keith, Tim McGraw, Clint Black and Willie Nelson, among others, Stroud has twice been named Billboard's "Top Country Producer."

"Even though the business model of the music industry changes, the one constant has been the importance of the artists and their songs," Stroud said in a prepared statement. "The vision of Stroudavarious Records will be for the creativity to take precedent and allow the music to take care of the business."

While there's no official word, it's expected that singer-songwriter Darryl Worley ("Have You Forgotten") has signed with the new label. Other announcements regarding the artist roster and staff are expected soon.