Digital strategist and adjunct professor of new media at Belmont University Pinky Gonzales sat for an insightful post-panel session at the Billboard Country Music Summit. Here he discusses some of the major challenges in the digital space, highlights successful digital and mobile strategies, discusses the off-the-shelf mobile apps market and great artist apps (Kenny Chesney) and much more.

For more exclusive video interviews with artists and top execs at the Billboard Country Music Summit, click here. For full coverage of the BCMS, click here.