Luke Bryan Signs Marketing, Cross-Promotion Deal With Cabela's
Luke Bryan Signs Marketing, Cross-Promotion Deal With Cabela's

Country star Luke Bryan, managed by Red Light Management, and Cabela's, billed as the World's Foremost Outfitter of hunting, fishing and outdoor gear, have inked a multi-year partnership centered around a series of cross-promotions and marketing collaborations across Cabela's and Luke Bryan's year round activities.

Co-branded marketing campaigns will appear in Cabela's stores, as well as in their catalog and e-commerce materials. Social media and content collaborations will offer fans an exclusive, behind the scenes look into Luke's off-stage activities as an avid outdoorsman.

"My love for the outdoors is something that has been a part of me ever since I can remember," says Bryan in a statement. "It seems there was never a time when we weren't hunting, fishing, farming or playing outside since I was very young. Teaming with Cabela's is such a natural fit for me."

"Luke is the perfect partner for Cabela's as he combines a lifelong love of the outdoors along with strong country roots. This passion comes through in everything that Luke does -- from his hunting and fishing, to his music. We're really excited to welcome Luke to the Cabela's family," adds Scott Williams, EVP and Chief Marketing/E-Commerce Officer.

The partnership will also see Cabela's sponsorship of Bryan's concert tours, beginning with his first-ever headlining tour, the Dirt Road Diaries tour, launching in January of 2013. Cabela's CLUB Visa Members will have access to presale tickets and preferred seats in select markets beginning Monday, October 22, 2012. Complete details will be available at www.cabelas.com/lukebryan starting October 22.

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