Roger Faxon, chairman and chief executive of EMI Music Publishing since 2007, has now been put in charge of the recorded music division, too.

EMI announced the appointment today as part of an overhaul of the management structure "to enable the company to reposition itself as a comprehensive rights management company that can take full advantage of all global opportunities in all markets for music."

That pretty much sounds like what any major that also has a publishing business will have been doing already. And many of its biggest global recorded music acts, such as Coldplay, the Beatles and Lily Allen, will still be signed to other publishers. Nevertheless, EMI clearly believes the stable side of the business - publishing - can do more to help secure the future of the recorded music operation.

In a statement, Faxon said "the two divisions working in concert with one another as a global rights management business, can and will deliver for the artists and songwriters that we are privileged to work with now and in the future."

Faxon becomes EMI Group chief executive with immediate effect and will maintain responsibility for the publishing business as well as taking over EMI Music. Charles Allen, who was upped from EMI Music non-executive chairman to become its executive chairman March 31, 2010 when CEO Elio Leoni-Sceti left after just 18 months, will become an adviser to EMI and its owner Terra Firma.

After appointments from the household cleaning sector (Leoni-Sceti) and the U.K. television sector (Allen), EMI Music now has a 16-year veteran of the music company at the helm. And the message to staff was perhaps reassuring after the last few years of turmoil and close involvement of Terra Firma executives from outside the biz.

"We need to bring the fun back into the music business," he told staff in an email seen by Billboard.biz.

Faxon is a proven music company chief executive, at least in the publishing sector. In December 2009, Billboard named EMI the top U.S, publisher of the year for the 12th consecutive time.

In the email to EMI Music employees, Faxon outlined his plans further, and kicked off by affirming that "we must be unswervingly focused on championing our artist community, and providing them with the help they need to achieve their maximum potential."

He also focused on a commitment to discovering and promoting new music, leveraging the "extraordinary catalogue of recordings" while respecting artists involved, as well as being "passionate about providing world-class service and services to the many and varied music users and retailers across the globe."

"We need to be the most trusted and effective partner to them, while also providing fans with the products that they demand," he added.

Faxon also called for a company "culture of cooperation that will enable us to work better and more effectively across different geographies."

"We need to remember that we are in this business because we love music and admire those who create it," he added. "Our joy and enthusiasm for and about music is our greatest tool in building EMI."

Faxon told staff he feels "fortunate to be joining EMI Music after it has really started to come alive again as a player in the recorded music business. Over the last year or so you have had some striking great successes both in new music and catalogue. And not unimportantly, the company has made great financial progress."

Faxon will be the first Group chief executive since Eric Nicoli left in 2007. And the American will be the first New York-based chief executive of the British music company, although will continue to travel to London and other territories on a frequent basis.

His appointment follows a strategic review and the successful fundraising of £105 million ($155 million) for EMI Group by Terra Firma, to prevent any move on the major by it debt holder Citigroup.

Stephen Alexander will become chairman of Maltby Capital, the holding company of EMI. He has been a director of Maltby Capital for the past 18 months and was formerly an operational managing director of Terra Firma. Alexander has been involved in various aspects of EMI since its acquisition by Terra Firma in 2007 and has worked closely with Faxon.

Alexander said Faxon's appointment "will allow all EMI's undoubted skills and resources to be implemented to maximum effect as the company continues to develop its new music, catalogue and publishing businesses."

Lord Birt, formerly chairman of Maltby Capital, will move on to other Terra Firma assignments.

No further management changes have been confirmed, but in a statement EMI said the repositioning of the company "will maximize the experience and skills which exist within both EMI Recorded Music and EMI Music Publishing under one global head."