Tuesday, Oct. 4 was a momentous evening for the masked man known throughout electronic dance circles as deadmau5. The Canadian producer (real name Joel Zimmerman) brought his Meowington's Hax tour to New York's Roseland Ballroom, kicking off a historic six-night run that will break the venue's previous record (set by Rage Against the Machine in 1996). But the celebration ensued before the beats even began.
Live Nation senior vice president Jason Miller was on hand to present deadmau5 with a plaque commemorating his record-setting Roseland residency. Additionally, executives from Ultra Records awarded Zimmerman (who wore a brand-new mousehead designed by an online-contest winner) with a plaque for achieving gold-record status for his 2009 single "Ghosts N Stuff."
"'Ghosts N Stuff'… shows the strength of the youth movement that is dance music and showcases his dedicated fanbase," said Ultra Records president Patrick Moxey. "This record-breaking run at Roseland is phenomenal and an attribute to the creative and dedicated artist he is; he knows what his fans want and he over-delivers with an amazing show referencing video games, his beloved cat, aliens and much more."
Of course, it wouldn't be a party without a cake. Deadmau5's confection -- a devils food and vanilla cake with a chocolate fudge filling, adorned with a light-up mousehead, the NYC skyline and the Roseland marquee -- came courtesy of the world-famous Carlo's Bakery and was delivered by TLC "Cake Boss" Cousin Anthony himself.
Moxey's take on the cake? "Ridiculously good looking … and great tasting."